Md. Rakibul Hassan
Md. Rakibul Hassan Associate Professor, Department of Marketing

PROFILE

SHORT BIOGRAPHY

Md. Rakibul Hassan is serving as an Associate Professor in the Department of Marketing, Jahangirnagar University since 16th February 2021. Recently, Mr. Hassan has awarded his MSC on Applied Marketing Science with Distinction from School of Psychology, Bangor University, United Kingdom. Prior to his MSC, He attended the University of Rajshahi for his graduate and postgraduate degrees in Marketing from the Department of Marketing. Before serving in the current position, he worked as an assistant professor and lecturer in the same Department. He started his career as a lecturer in the Department of Marketing at Bangladesh University of Business and Technology (BUBT), Dhaka. He also worked as a lecturer in the Department of Marketing at Comilla University, Comilla. For academic excellence, he was awarded Gold Medal in 2010 from the Faculty of Business Studies, University of Rajshahi. Mr. Hassan also secured first position in the faculty and department in his Bachelor and Master's respectively.

Researchgate Profile

RESEARCH INTEREST

Consumer Psychology with a specific focus on dietary behavior, (i.e. portion size, nutrition and unhealthy consumption behavior).

JOURNAL PAPER

Md Ashraf Harun, Md Rakibul Hassan, Evolving to New Dominant Logic in Building Brand Equity: A Case on Social Media Networks in Bangladesh, The Jahangirnagar Journal of Marketing, 7, 1, pp.57-75, 2017.
Md Rakibul Hassan, Md. Rafiqul Islam, Analyzing the Factor of Consumer Buying Behavior toward smartphone: A Study on Bangladeshi Student, The Jahangirnagar Journal of Business Studies, 7, 1, pp.111-126, 2018.
Md Rakibul Hassan, Md Aslam Uddin, Tahsin Jahan Suma, Prospects and Challenges of Using Information Technology in Bus Transport Companies: A Case Study in Bangladesh, The Jahangirnagar Journal of Marketing, 4, 1, pp.13-23, 2016.
Dr. Mohammad Zahedul Alam, Md. Aslam Uddin, Md Rakibul Hassan, The Shift to the Service Economy: Causes and Effects -An Experience from Bangladesh Perspective, The Jahangirnagar Journal of Business Studies, 8, 1, pp.75-88, 2019.
Md Rakibul Hassan, Afshana Saleh, Afrista Birjis, An Empirical Investigation of Factors affecting Brand Health Tracking: Implication for Two Wheeler Industry in Bangladesh, The Jahangirnagar Journal of Business Studies, 6, 1, pp.101- 114, 2016.
Hassan, M. R., Siddique M. Z. R, Factors affecting Consumer Purchase Decisions of Medicine without Prescriptions in OTC: A Study in Bangladesh., The Jahangirnagar Journal of Marketing, 6, 1, pp.1-13, 2018.
Siddique M. Z. R, Hassan, M. R., The Impact of Consumer’s Perception, Attitude and Intention on Green Purchase Decisions in Bangladesh., The Jahangirnagar Journal of Business Studies, 4, 1, pp.105-119, 2015.

Teaching

Course Code Course Title Semester/Year
MKT 602 Contemporary Issues in Marketing PhD Coursework
MKT 206 Principles of Marketing II BBA 2nd Year
MKT 103 Computer Application in Business BBA 1st Year
MKT 108 Financial Accounting BBA 1st Year
MKT 107 Organizational Behavior BBA 1st Year
MKT 306 Consumer Behavior BBA 3rd Year
MKT 309 Pricing Theory and Practices BBA 3rd Year
MKT 405 International Marketing BBA 4th Year
MKT 405 E-Marketing BBA 4th Year
MKT 407 Services Marketing BBA 4th Year
MKT 406 Marketing Management BBA 4th Year
MKT 509 Customer Relationship Management (CRM) MBA
MKT 501 Strategic Marketing Management MBA
MKT 502 Strategic Marketing MBA

Academic Info

Institute: Bangor University, United Kingdom
Period: 2019/2020

MSC in Applied Marketing Science

Institute: University of Rajshahi
Period: 2011

Master of Business Administration

Institute: University of Rajshahi
Period: 2006-2010

Bachelor's of Business Administration

Experience

Organization: Jahangirnagar University
Position: Associate Professor
Period: February, 2021 to Present
Organization: Jahangirnagar University
Position: Assistant Professor
Period: March, 2017 to February, 2021
Organization: Bangladesh University of Business and Technology (BUBT)
Position: Lecturer
Period: February, 2013 to November, 2013
Organization: Comilla University
Position: Lecturer
Period: November, 2013 to December, 2014
Organization: Jahangirnagar University
Position: Lecturer
Period: December, 2014 to March, 2016

Contact

Md. Rakibul Hassan

Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Cell Phone: +8801713518911
Work Phone: +880 27791045-51/Ext: 1676/7
Email: rakibmkt@juniv.edu , rakibmktru@yahoo.com