Jahangirnagar University Journal of Marketing (JUJM)

Department of Marketing

Jahangirnagar University Journal of Marketing publishes manuscripts in the area of business and economics. As an interdisciplinary journal, Jahangirnagar University Journal of Marketing serves academicians and practitioners in the field of business and economics. It is an appropriate outlet for the research paper designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts may be conceptual or empirical in nature focusing on quantitative, qualitative, and/or mixed-method analysis.



Message from editor

The Jahangirnagar University Journal of Marketing (JUJM) is inviting an original research paper focusing on theoretical, practical, or methodical contributions for the upcoming volume. The journal encourages originality and novelty of works of the researchers for publication. The publication in the Jahangirnagar University Journal of Marketing ensures a rigorous double-blinded peer-review process. Authors are requested to submit their paper to the Editor of Jahangirnagar University Journal of Marketing according to the guidelines